I ask because it seems bloggers are now a legitimate demographic...and one being courted by the supposedly savvy (and one suspects, sweet-smelling) marketers at Calvin Klein.
As this perceptive Gawker post points out, their approach doesn't quite look like it's gonna fly with
In any case, assuming you do like a little olfactory inspiration while you write, I'd suggest you forget the new CK number. There's a scent out there that's much more appropriate for golf bloggers. Now we just need a smellavision widget.