Friday

Experiential Marketing, Golf Tourism and #blogolftripTNF

Sometime yesterday, an ultra-engaging, multi-talented group of golf bloggers boarded a plane together in Madrid. Their destination: Tenerife, in Spain's Canary Islands.

Famous for its golden sand beaches, terrific weather and... superlative golf, Tenerife is a holiday destination with something for everyone, but these sporty scribes will be there to participate in the first ever #blogolftrip  - To that end they'll be playing a lot of golf... a friendly four round competition will take them to four courses in three days!

Off-course hours will be spent getting to know a couple of the island's awesome resorts, dining at some stellar Tenerife restaurants and exploring several Canary Island cultural attractions.  All of this in an action-packed long weekend... that's underway right now.



What sets a #blogolftrip apart from the standard travel industry famtrip is its focus on social media  to provide a live experiential look at a particular destination. As such, the golfers on this trip are among Span's most active and engaged social media/golf evangelists.

The golf boys of Fuera de Limites, ( @ovidiov , @esoto and @pabloherrero ) will be there, as will @mikebelindo 's always entertaining David Amezqueta.  The charming and talented @martasegura who writes about the melding of golf and social media at both Ten-Golf  and MarthaSegura.com  will represent the ladies.  Also on the courses of Tenerife this weekend will be @MDiaz_elmundo , @fegido , @jorgetwittour and @filazos .

To share in the this new-media golf adventure and get an inside look at some awesome Tenerife golf courses and attractions, follow the above listed players on twitter and check out the hashtag #blogolftripTNF throughout the weekend.

I wasn't able to get to Tenerife as I'm currently in the middle of a fairly extensive renovation to my home/headquarters here in (still quite chilly) Connecticut, but definitely plan to make the next #blogolftrip.  In the meantime I'm happy to be able enjoy the coastal fairways of Tenerife vicariously at #blogolftripTNF .

6 comments:

  1. My son spent some time in Tenerife while studying in Spain and had a blast. He focused on the beach and the partying as opposed to the golf but praised the friendly people and beautiful scenery. It sounds like golf there would be great.

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  2. The thing I remember most about my trip to Spain (including 1 1/2 days in Tenerife) was the food. Which was awesome. The golf trip looks fantastic.

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  3. Speaking of Spain, your friend Sergio had a pretty good day today.

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  4. .

    reminds me of the BASF guys from germany who played seven courses on seven continents in as many days, or something like that, back in 1986 i think it was

    it was at the RE-opening of st andrews in YONKERs ny that i witnessed them blow through north america

    i had selected the twelfth tee to plant myself and spectate for that morning, as i had my one year old daughter with me and thought it prudent to stay within a short distance from grandmas house there

    a short time later, and merely coinsidently, arnold palmer was waiting on the twelfth tee at the time the BASF guys came through, and palmer asked them what they shot for the front nine

    not one of the BASF players had any idea, as they didn't keep score - and off they went in a hurry down the fairway (the arrangement was, as i remember, i think, that the BASF guys would play through ALL groups)

    and i remember arnold being seriously baffled as to why so much effort would go into such a costly undertaking without posting a single score

    of course i did not volunteer that i was not only rooting the BASF guys on, but i wished i could join them


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