Fifty Shades of Argyle - Awesome Open Championship Sweaters

Diamonds... are a girl's best friend.

We know that much from the movie and the song... and myriad commercials.  Well it seems guys are into them too... only not the sparkly kind. The diamonds showing up on the fairways and greens of Royal Lytham and St. Annes are the warm, wooly kind.

Miles of Argyle at the 2012 Open Championship     -     Photos - Getty Images Europe

First round leader Adam Scott wore some impressive argyle on Friday. Not a sweater in the classic sense, but something the handsome Aussie refers to as a "zip neck jumper". In any case there'll undoubtedly be numerous inquiries on its origins and availability in the days to come, because Mr. Scott could wear a bin bag and guys would want to buy it. Aspirational marketing at its most effective.

Japanese golfer Tadahiro Takayama clearly wins in the "whimsical argyle" category. His argyle sweater featured a particularly delightful shade of pink that caught the eye of many. He wore it with jeans too, adding a working-class, renegade touch to what would otherwise be an ultra-preppy look. At least I'm guessing that's what he was going for. 

Keegan Bradley's argyle complemented his icy blue eyes, a blue that was probably not reflected in the rain-filled pot bunker that gave him trouble at the 15th on Friday. 

There were many others sporting some form of the diamond pattern and I can only imagine... and hope... that the weekend will bring additional argyle sightings.