|An understated ode to the spirit of Golf de Chantaco|
Five years ago, a bright palette of primary colors... and a sporty 60s storyline... shaped the Lacoste Red! collection for Spring/Summer 2009. Models in visors and golf gloves pulled golf buggies behind them as they walked the runway in distinctly golf-inspired frocks. The vibe was exuberant and full of youthful energy.
By contrast, the mood for Lacoste's fall/winter 2014-2015 collection... which was unveiled at New York Fashion Week on Saturday morning... is substantially more serene. Golf is again at the heart of the line, however this time the actual inspiration is a time and a place.
Golf de Chantaco, the Lacoste family golf course lies in the southwest corner of France, shaped by the western Pyrenees where the Atlantic coast meets the Spanish frontier. To form his vision, creative director Felipe Oliveira Baptista spent days at Chantaco, perusing the Lacoste family archives and photographing hidden corners of the property. He was inspired by the colors and curves of the gracious club house and quaint outbuildings, as well as the hilly 18 hole course designed by Harry Colt in 1928.
Perhaps more than anything else however, it was the easy, early-20th-century elegance of Simone Thion de la Chaume, golf champion and wife of company founder Rene Lacoste, that moved Oliveira Baptiste. The golf references are far less overt than they were five years ago...no sign of visors, gloves or golf carts... but the spirit of the Lacoste family, and the colors of their historic Basque country course, can clearly be felt.