tag:blogger.com,1999:blog-2640652526116928447.post415974808436430598..comments2024-03-06T03:24:41.448-05:00Comments on GOLF GIRL'S DIARY: Selling With Sex: A Sustainable Marketing Strategy for Golf & Golfers?Anonymoushttp://www.blogger.com/profile/04225531813848577032noreply@blogger.comBlogger11125tag:blogger.com,1999:blog-2640652526116928447.post-1338836877684572822013-03-30T00:05:24.902-04:002013-03-30T00:05:24.902-04:00I think it's a great way to market the game of...I think it's a great way to market the game of golf. Most professional golfers are great athletes in their own right and look after their bodies. If advertising and showing off their bodies help promote the sport then i'm all for it.Troy Vayanoshttp://www.talkinggolfonline.comnoreply@blogger.comtag:blogger.com,1999:blog-2640652526116928447.post-12333499036548520922013-03-28T03:10:15.548-04:002013-03-28T03:10:15.548-04:00It sounds like they have the right idea in SoFLA ;...It sounds like they have the right idea in SoFLA ;}langstonhttps://www.blogger.com/profile/03571749548852885605noreply@blogger.comtag:blogger.com,1999:blog-2640652526116928447.post-30563390725610598452013-03-26T09:11:36.629-04:002013-03-26T09:11:36.629-04:00".........there are actually people out there...".........there are actually people out there negative enough to reveal publicly that they are not impacted by sex appeal."<br /><br />ted,<br /><br />apparently you have never met anyone raised strict irish catholic<br /><br />just sayin<br /><br />frankDftliquordalesoFLA33316Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2640652526116928447.post-11850799792844191522013-03-26T09:08:19.779-04:002013-03-26T09:08:19.779-04:00FWIW..........some of the most consistently succes...FWIW..........some of the most consistently successful CHARITY fundraisers here in soFLA are strip clubs hosting golf tournaments.......the PLAYERs pay, the CHARITY gets funded, the GIRLs have fun, the booze flows, the SPONSORs are recognized, and for some seasons now, everyone comes back again the next year (and no animals were harmed in the whole production)<br /><br /><br />frankDftliquordalesoFLA33316<br /><br />Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-2640652526116928447.post-45895312302878901552013-03-25T22:37:24.904-04:002013-03-25T22:37:24.904-04:00"It's a marketing strategy that's as ..."It's a marketing strategy that's as old as advertising itself." This says it all. I can't imagine a time when using sex for marketing would not work, especially when marketing to a male dominated market. <br /><br />I can not speak to the effectiveness of the Cobra campaign with regards to women, but I know for a fact a lot of the guys I play with have mentioned it. I would say that makes it a success.h2o-boyhttp://www.golf-gab.comnoreply@blogger.comtag:blogger.com,1999:blog-2640652526116928447.post-33159018352393127452013-03-25T19:29:56.772-04:002013-03-25T19:29:56.772-04:00Addressing your questions regarding "sex appe...Addressing your questions regarding "sex appeal strategy," my guess is that it is an effective way to market golf. Also would guess it works best for marketing the professional game. Seems that there are likely to be many potential male viewers and fans (perhaps more female than one would initially think as well) who are lured into observing the game because they find one or more of the female golfers sexy or generally attractive. As long as these feelings remain realistic and non-obsessive, is there really anything wrong with that?<br /><br />The "Let's Play" ad featured within your blog is a very powerful image. Still don't think it would cause many to purchase the driver, or even pay much attention to the fact that the driver is being promoted, but it does make me more aware of Ms. Blair O'Neal! :- )Quentin Jnoreply@blogger.comtag:blogger.com,1999:blog-2640652526116928447.post-23313335309197744812013-03-25T18:48:56.867-04:002013-03-25T18:48:56.867-04:00I truly can say that my next equipment purchase wi...I truly can say that my next equipment purchase will not be motivated by "sexy marketing". However, some of the LPGA players like Natalie Gulbis and others have added a certain sexy quality to their tour. You can see it in the Bio's shown now, which, seems to be attracting a bigger audience. Bottom line is the choice marketing decisions are made by what the public seem to want. Today it maybe sex, tomorrow, is anyone's guess.Anonymoushttps://www.blogger.com/profile/16717293900423886070noreply@blogger.comtag:blogger.com,1999:blog-2640652526116928447.post-77938993136473129912013-03-25T18:16:22.123-04:002013-03-25T18:16:22.123-04:00One of the reasons I'm a big fan of the LPGA a...One of the reasons I'm a big fan of the LPGA and the Symetra Tour is watching the attractive and fit young women play golf better than I could ever imagine. Nothing sexier than a good looking woman who can bomb it 270 down the fairway. :) They're also getting very liberal in the outfits they let the players wear on the tours also. If it helps draw more fans and sponsors to the great women's game, I'm for it.Dave Andrewshttp://popsandsunshine.comnoreply@blogger.comtag:blogger.com,1999:blog-2640652526116928447.post-91475300138823088082013-03-25T18:07:17.806-04:002013-03-25T18:07:17.806-04:00My feeling is that if Blair was a leading tour pla...My feeling is that if Blair was a leading tour player, showing her in a bikini wouldn't bother me as much. If you show off your goods in the way she has, you have got to have real "goods" in the sport for any sustainability and legitimacy. Instead, I think it looks a bit desperate on her part...Sharon Sunoohttp://www.birdyandgrace.comnoreply@blogger.comtag:blogger.com,1999:blog-2640652526116928447.post-81418739251020589342013-03-25T17:34:45.673-04:002013-03-25T17:34:45.673-04:00I have nothing against using sex appeal in adverti...I have nothing against using sex appeal in advertising, however both of the photos in your post reminded me of the 10 lbs I need to lose (for the first time ever!) before summer and that fact is making me somewhat.. cranky. Damn those brownies and cookies and profiteroles I ate all winter! :(ashgolfhttps://www.blogger.com/profile/11807043807126309989noreply@blogger.comtag:blogger.com,1999:blog-2640652526116928447.post-64134629054747377772013-03-25T17:28:05.527-04:002013-03-25T17:28:05.527-04:00I'm still having trouble believing there are a...I'm still having trouble believing there are actually people out there negative enough to reveal publicly that they are not impacted by sex appeal. No, no, I mean, I'm really sorry for them, but I really don't have time for them, so I'll just be proud of you for tolerating them during that twitter exchange!Ted Kastlernoreply@blogger.com