Aug 2, 2012

Golf Demographic Suddenly Skews Younger - On Course With 1D

Let's face it, golf, more than any other sport... except maybe shuffleboard... is perceived as an old person's game.

Despite recent industry efforts to change that view, the "old golfer" image is clearly alive and well in the minds of many. At least that's the impression I came away with after a quick perusal of Twitter recently.

 Some were quite matter-of-fact about it...









...while others were more emphatically dismissive.









I encountered one young lady who seemed to thoroughly enjoy interacting with her on-course elders...











... and another who definitely didn't.










The general consensus however seemed to be: golfer = old (and generally uninteresting, often unpleasant, always uncool).  However, that may be about to change.



Golf... and those who care about the game and its image... may just have a secret not-so-secret weapon that goes by the code name boy band name of One Direction.   

One Direction... or 1D as they're known by fans... are actually five guys: Harry Styles, Liam Payne, Louis Tomlinson, Zayne Malik and Niall Horan. They're British/Irish, ultra-talented and exceptionally cute.  They're also enormously, extraordinarily, popular... sell-out-Madison-Square-Garden-in-less-than-10-minutes popular

1D's target market is tween girls, after all, they are a boy band.  However, they seem to be transcending that famously cacophonous niche... to some extent.  At least that's what I've read... and heard.

And here's the thing;  naturally, the 1D guys have millions of twitter followers, and... quite fortuitously... they also play golf. So when they tweeted about spending a day on the links, and later posted photos and videos of said golf day, word got around pretty quickly... and rather breathlessly... and suddenly golf was being looked at in a different light;  a decidedly younger, sexier, more positive light. The fact that D1 was playing with JLS... another massively popular boy band... meant that many who once considered golf the most geriatric of sports... are now desperately seeking lessons:










The French apparently aren't immune to the sport's new sex appeal, "One Direction is on the golf course. Admit it, you suddenly have a strong desire to play golf"












Does Golf Make 1D sexy, or does 1D make golf sexy? That question was answered.










...and so much for the overweight, aging golfer stereotype.










...just the #facts from Mexico "Since One Direction started playing golf the sport's become sexy"










...and I think this fan expresses the views of many,










Well, I detect a definite change in attitude there, don't you?  Anyway, you can follow @OneDirection and @Harry_Styles @zaynmalik @Real_Liam_Payne @NiallOfficial & @Louis_Tomlinson on Twitter. I'm guessing you'll see them (and their fans) playing more and more golf. Just be careful with their music and videos, because I don't care if you're young or old, or male or female... listen to their music for just a short while, and you're very liable to find yourself addicted.