Nov 16, 2012

A Tenuous Time for the Twinkie: Iconic Golf Snack May Soon Be Extinct

The Iconic Twinkie                           Photo: ©Golf Girl Media
First it was bankruptcy, the came a bakery workers strike.  Now it looks like Hostess Brands may liquidate entirely, and that could mean the demise one of our favorite on-course snacks.

I'm referring to the Twinkie of course, the sugary golden sponge cake with its creamy white filling. ~ Twinkies have been around since the 1930s and reached their popularity peak in the 60s and 70s.  As time went on however, customers migrated to "healthier" options which, according to some would include just about any food product on the planet.  Yes, the fact is, by the time the 21st century got underway the Twinkie had become the poster child  poster snack cake for unhealthy confectionary.



That said, the whimsical treat had... and still has... legions of loyal fans, and I must admit, I'm one of them.  A few years ago I even made a video how the occasional Twinkie might enhance a round of golf.


 

 With such uncertainty looming over the Twinkie's fate, I've got tentative plans to spend some time this weekend scanning supermarket shelves for remaining inventory. Twinkies supposedly stay fresh for decades so even if the unthinkable happens and Hostess does liquidate I figure I'll be good for a while.

A decision is expected tomorrow, and as you can imagine, we're hoping for the best.

Update: It seems the unthinkable HAS happened.  Hostess Brands is Closed.