Coveted by fashionistas of all ages, the sumptuous silk squares are an enduring symbol of French fashion finesse, and when you consider that, A. they're still individually hand crafted, and B. the silk of 250 mulberry moth cocoons is required for each scarf, the several hundred dollar price tag seems... if not affordable... understandable.
Since 1937, Hermès has produced over 25,000 unique designs, a number of them featuring golf. In 1968 there was "The Royal and Ancient Game of Golf" a charming traditional design. A few years later came "Les Balles de Golf", which, despite its assertive golf theme, is probably my least favorite Hermès design ever. It's basically just a couple of hundred hyper-realistic white golf balls on a colored background. Sure, the golf balls are artfully rendered... and the background colors are ultra-pure, but it has none of the frothy detail I've come to expect from la maison Hermès. My absolute favorite Hermès design is Swing. Pictured above, it was introduced in 1979 in several color palettes. It's geometrically modern, but with a definite nod to the regal designs of the past... and of course it's all about golf.
the Hermès mini golf course. It's an implausibly awesome installation where the greens are orange, the flags are Hermès scarves and the holes are Hermès enamel bracelets.
The course is part of "Les Jeux d'Hermes" and can be found at the Hermès pop-up shop currently located inside The Shops at Columbus Circle. Other amazing activities include
Like the game of golf, Hermès has at times been perceived as stodgy and inaccessible... and like golf, the venerable company is reaching out to new, younger consumers to assure future growth. Going forward, it'll be interesting to see what works... and what doesn't.