Lilly Pulitzer Owns This Weekend, On The Golf Course & At Target Stores

On Course With Lilly via GolfGirl on Polyvore

From the coastal galleries at Harbour Town Golf Links, to the bustling aisles of Target stores everywhere, expect to see more than a touch of whimsy this weekend.

Lilly Pulitzer's fanciful prints, in sun-kissed color palettes that bring to mind a tropical fruit salad or a breezy beach-side bungalow, will shine this weekend at the PGA Tour's RBC Heritage tournament in Hilton Head, SC.

image & quote via LillyPulitzer.com

At this much-loved post-Masters event, plaid may rule... but Lilly will reign. In fact, local fashionistas have called this tournament the best Lilly fashion show anywhere, and one Hilton Head haberdasher is hosting a Lilly Pulitzer Heritage Photo Contest. If you're on site in Harbor Town you may wish to grab something Lilly and enter... if not you can vote for your favorite look. View the submissions throughout the weekend on Instagram, with the #lillylovesheritage hashtag.

More monumental for those who love Lilly, is this weekend's debut of the much-anticipated, limited edition Lilly Pulitzer for Target collection.  Somewhat controversial... as are all things that make the exclusive more accessible... the collaboration has sparked consternation in those who feel the lower Lilly price points at Target ($35ish vs $180ish, for a shift dress, for example) cheapen the brand and devalue their past Lilly investments. There was also a bit of a brouhaha when it was revealed that the plus-sized pieces in the Pulitzer collection would only be sold on-line. However, both imbroglios seem to have dissipated in the frothy anticipation that will likely see Lilly lovers camping out in front of Target stores in the wee hours of Sunday morning when the collection is slated to go on sale.

In honor of this thoroughly Lilly weekend... and with a nod to my passion for golf... I created the above montage featuring some Lilly Pulitzer golf-inspired items I've admired over the years. Yes, I'm officially a Lilly lover. Happy Weekend.