Monday

Golf Girl Paula Creamer Pumps it Up

When she found herself in her second playoff in as many weeks at the SemGroup Championship yesterday, Paula Creamer, decided there would not be a repeat of last week's loss to Annika Sorenstam ... even against the formidable skills of Julie Inkster. So she did what she had to do, and won.

That's the kind of competitor she is. And it's an attitude that's perfectly in tune with her new position as a partner and wellness coach with Kraft Food's Crystal Light powdered drink mix brand.

In her new roll Paula will be part of a "wellness team" headed up by actress/singer Mandy Moore, on Crystal Light's new Social Network: UPumpitUp.com

Women will be encouraged to go to the site for inspiration and support in their quest for achievement, balance and wellness. Paula will launch her own challenge on UPumpitUp and will guide participants as they follow it. She'll also be involved in a Crystal Light mentoring program, that includes a series of golf workshops to help teens overcome physical and socio-economic barriers by increasing their physical and mental well-being.

It seems to me that Crystal Light couldn't have found a more perfect spokesperson for their mission.

Her latest golf outfit even matches the color of their pink lemonade.