Lacoste, and its iconic crocodile, have gone pink in support of Breast Cancer Awareness Month. They've announced a special collection that will benefit The Breast Cancer Research Foundation. The new bag at left is part of the awesome collection.
Lacoste joins a number of golf apparel and accessory companies, as well as some prominent professional golfers, in special efforts this month to support breast cancer awareness, and raise funds for breast cancer research.
Lacoste sponsored superstar golfer Cristie Kerr, and her Birdies for Breast Cancer foundation, work year round for the cause. Cristie's been having and amazing year, with her recent win at the Safeway Classic, and numerous top 10 finishes. Her fierce determination on the golf course is mirrored in her tireless support for breast cancer research.
Throughout the month I'll be featuring a number of pink-thinking companies, courses and pros, and their various efforts and undertakings for breast cancer awareness and research causes.
Pink happens to be one of my favorite colors so this is all second nature to me. Oh, and guys...don't forget, you look great in pink too.