Wednesday
Back9 Network Brings a Postmodern Playbook to Golf
I'm guessing you're already onto this story, as it's being talked about all over the place: Golf's got a new network... and it's called Back9.
The Back9 Network has been in development for a while now - for those of us watching from behind the scenes the wait has sometimes seemed interminable - but creating a new network from the ground up is a massive undertaking, and now that the foundation's been methodically laid out for this multimedia golf lifestyle and entertainment destination, we're getting our first look at some of what's to come.
With its mission, "to offer entertaining and edgy content that fuses the sport of golf with the exciting lifestyle that surrounds it", Back9 is creating original content, a glimpse of which is presented in their launch video from the PGA Merchandise show a couple of weeks ago. Clearly, it's the antithesis of elitist, stogy, sedate and other adjectives unflattering adjectives often associated with the game.
We the obsessive readers and writers of golf blogs... the passionate fans and players of a game we know has the potential to bring people together... have long lamented the lack of innovative golf media offerings. In fact, it's precisely that "creative content deficit" that motivated many of the best independent golf bloggers to start writing about the game years ago. Back9 Network is built upon that same motivation, and ready to take it to new level. The network plans to be broadcasting by late spring, and delivery will be multi-platform, providing simultaneous distribution over the Internet and mobile devices. Follow Back9 on Facebook and Twitter for the latest.
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Bring it on. It's got to be better than Golf Network.
ReplyDeleteI hope they focus on the female market and maybe... just maybe... find a way to bring us more coverage of the women who play the game for a living. They're ridiculously under-reported in the current golf media landscape
ReplyDeleteI give the Back9 folks credit for tackling some of the stogy-ness that's killing the game with younger audiences. It's going to be a challenge though as they're basically marketing themselves to a niche within a niche. That said, I wish them the best.
ReplyDeleteIf Back9network takes some inspiration from SI and promotes painted-on golf clothes for the LPGA, they're sure to be a success. ;)
ReplyDeleteWith Dirty Harry on the board and Anna Rawson doing the interviews I'd say they can already give Golf Channel some solid competiiton. I don't know what Flava Flav will bring to the table, but I suppose we'll find out.
ReplyDeleteIf it is something entertaining, I can live with edgy (though sometimes that term makes me nervous.....hah!!)
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