Ideally, we'd choose to buy from companies who produce eco-friendly products, ensure fair labor practices and monitor the size of their carbon footprint. Particularly when those companies offer stylish, high quality goods.
However, in today's environment of ongoing economic insecurity, consumers are also increasingly price-driven, and when it comes time to make a purchase, sustainability will often take backseat to low prices. As a result manufacturers are motivated... some would say obliged... to cut costs wherever possible.
In attempting to meet the demands of a competitive marketplace... and satisfy their shareholders... many companies adopt a strategy of sourcing the lowest cost materials and labor... wherever such can be found... with little regard for long-term impact and sustainability. Sportswear brands large and small have found it a huge challenge to meet their investors' financial goals/growth expectations while simultaneously improving the environment and society ...and that's why I'm proud to be a backer of golf apparel brand Tomi Otee through their recently launched Kickstarter campaign.
Tomi Otee is setting a new standard with their steadfast commitment to the triple bottom line that leads to sustainability. As founder Thomas Ferre puts it:
"The kickstarter program is centered around promoting three defining values: design fashionable sports chic clothing, bettering our environmental impact through our ecofriendly products and our growing network of recycling facilities, increasing our impact on local community through creating American jobs and giving back to local charities."The Tomi Otee Kickstarter Campaign can be found HERE , and it's your opportunity to get involved, and help this forward thinking golf brand grow. There are some great reward packages for various pledge levels too.
I met Thomas in New York almost two years ago, and his unwavering drive to build a golf apparel brand that combined style, sustainability and social consciousness has impressed me from the start. I'm looking forward to watching this dedicated entrepreneur take his company to the next level, and I'm happy to be part of this campaign.
The campaign runs through February 28. Additional information can be found at TomiOtee.com.