There's Britney's Curious and J.Lo's Glow. Paris Hilton's Heiress and Donald Trump's ... Donald Trump.
They're all celebrity fragrances, and now Annika Sorenstam is joining the aromatic fray with a signature scent of her own.
She's developing her scent with SA Fragrances. Scheduled to be released in the Spring, prior to Mother's Day, ANNIKA will be the first fragrance ever to be launched by a female golfer.
The descriptives they're using are; casually elegant, naturally beautiful and unpretentious. That sure doesn't sound much like Paris or Britney...or Donald Trump... but it pretty much sums up Annika Sorenstam. And she herself adds confidence to the list. It's another one that fits. I've got to admit though, I don't really think of Annika as the perfume type. She just never struck me as a girly girl.
Oh, and, at about the same time as ANNIKA the perfume comes out... Annika, the wine will be hitting the shelves, and to me, a wine is much more in keeping with the Swedish champion's style.
It's a pricey, ultra-premium Central Coast Syrah too. I don't know how the fragrance will be, but the lady's definitely got good taste in wine.
I think it is fun to see Annika in a new light. After Lorena's lovely photos in Hola!, I say watch out Britney and Paris. BRING ON THE GOLFING GALS!
ReplyDeleteDuring the China Air Open over the weekend, Annika repeatedly used the words “stepping away” is describing her departure from golf there was definitely no use of the ‘R’ word.
ReplyDeleteI'm pretty sure Annika will be back in competition before long because I think that's what she really loves.
Perfume and wine aren't going to cut it for her. Fortunately.
Hmm - I don't know - a fragrance of gym sweat and fresh air ? :-)
ReplyDeleteI have to admit that I'm a little surprised at this idea. They obviously think that there are enough women golfers who will buy the same perfume. A sub-market of an already small market niche.
Should be interesting to follow - hope it works out.
by the way - on the wine - the central coast of WHAT ? She live in Florida and Sweden. Neither is particularly known for their wine, but they both have coasts. :-)
ReplyDeleteI find it kind of lowbrow for a celebrity to create their own fragrance, and I'm surprised Annika is doing it.
ReplyDeleteEndorsing a fragrance is another matter, the way Charlize Theron does Dior J'Adore or Nicole Kidman Chanel No. 5, that's classy, but having a fragrance created and named after you...that brings to mind Britney, Paris and DT. Ew.
If I thought buying Annika's perfume would improve my game I would be first in line. She should stick to what she knows.
ReplyDeleteDon't you think that women such as Annika and Mia Hamm - together with the Nike ads - have redefined and expanded femininity? Isn't the marketing pitch behind an Annika fragrance that a woman can be powerful yet also feminine? By expanded, I mean that the earth can now accomodate both the girly girls and the tomboys without spinning out of orbit.
ReplyDeleteOf course, some very lucky men like me get both of those persons - the girly girl and the tomboy -wrapped up in the same 125 pound body.
A few of these comments sound like you think Annika has her junior chemistry set in the kitchen and is making this perfume herself. Big, elegant names like Kidman and Theron get to go with big name perfumes. Other perfume designers put the celebrity name on the bottle. Doesn't often work for very long, but it can sell a few bottles out of curiosity.
ReplyDelete@Courtgolf: the central coast is CA. Where, believe it or not, Mr. Norman also makes quite a few of his wines. California has a climate, soil and wine making culture that lead to very sellable wines. Annika is smart to go with CA for wine. Nick wouldn't agree, of course. :0)
ReplyDelete@Jetbeagle: Yes, I guess the world is slowly accepting a more broad standard for female atractivness. Which is good.
Yes, I agree @Langston she'll get bored with the other stuff and be back to competitive golf in a few years.
How about that - they make wine in California, eh ? Who'da thunk it ? ;-)
ReplyDeleteAre you saying Nick is a French wine snob ? :-D
I guess, this was the line for some time..As Annika is planning to say goodbye to golf, she should embrace things like this to be with us and remain upfront. This will be hit with all women whether they play golf or other sports.
ReplyDeletepatricia: "I guess the world is slowly accepting a more broad standard for female atractivness."
ReplyDeleteLikewise, the world is also slowly revising or expanding its stereotype for the senior citizen. But, you know, I'm not spending time worrying about what someone else thinks is an acceptable role for a 57 year old. I'm too busy aging ungracefully.
I have not always liked the celebrity fragrances but I do like the Britney Spears Fantasy. I hope the Hidden fragrance is as nice because it will be a real shame if it isn't as good.
ReplyDeleteMaking habbo credits
ReplyDeleteis the old question : Honestly there is no fast way to make lots of habbo gold. Sadly enough a lot of the people that all of a sudden come to with millions of habbo coinsalmost overnight probably duped . Although there are a lot of ways to make lots of cheap habbo credits here I will tell you all of the ways that I know and what I do to buy habbo gold.
Where can I find Annika's new perfume...have looked everywhere!
ReplyDelete