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| Lacoste Golf has a Facebook Page |
W#1 Yani Tseng, just won a record breaking fourth major yesterday in a Short Sleeve 5 Button Stretch Pique Polo. It was a bright Begonia Pink and, of course, emblazoned with a tiny green crocodile.
The familiar reptile was also present on Cristie Kerr's polo... a black version of the same classically designed shirt... as the defending champion, and W#2 golfer, Cristie shared in a three way tie for third at Locust Hill Country Club yesterday.
The brand... with its lovable logo... is one of the most recognized in the world and certainly has a historical connection with women's golf that's unique and extraordinary.
In addition to Yani Tseng and Cristie Kerr, Lacoste works with dozens of other top... and up-and-coming... golfers, both male and female. The company is also a major sponsor of the awesome Evian Masters tournament which will take place this year from July 21 - 24.
Meanwhile, as the 2011 US Women's Open approaches, Lacoste's brand ambassador athletes are looking like winners, it's a good bet golf fans will be watching the crocodiles next week in Colorado Springs.
Yani is playing to some standard that we might not be familiar with. She is something else. Cristie is all class and great ability. MUST throw in a thumbs up for Morgan Pressel. She really had to gut out the back nine yesterday! ...that doesn't surprise you I'm sure! :)
ReplyDeleteThat is impressive, all of it the history of Lacoste, Catherine Lacoste's US Open win as an amateur and the fact that Lacoste now sponsors the W#! and the W#2 women golfers.
ReplyDeleteVery interesting article on the history of Lacoste and how it has evolved. My dad used to work for Izod which owned Lacoste for a while, I think.
ReplyDeleteIt's a great that they are still a desirable brand after all these years.
It's got to be difficult these days to keep the history of a brand like Lacoste alive while keeping it fresh and appealing to a younger demographic. They seem to be doing quite a good job of that.
ReplyDeletePatricia, you always have an interesting take on the game. Thanks for the great info. Quite a history here.
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ReplyDeletewhat i would like to see ADDED to the womens game;
the GRUNT !
womens tennis has found that sound ADDS a polarizing item to the menu
babe zaharias would have endorsed its use (and would have used it herself has she thought of it)
anyway be well
frankD
ftlauderdale so F L A
Think Babe Z. had that line about: "Hike up your girdles girls and hit it." Not sure that would do well as an ad campaign Frank. As for adding the grunt, I think you've been watching too much Maria S. :)
ReplyDeleteI'm new to golf and trying to learn the game itself. There are some very interesting articles on this site. I will be back for more insight.
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ReplyDeleteducks64,
it has scientifically been proven by MY facts and figures:
there is no such thing as tooo much Maria S !
frankD
ftlauderdale soFLA
Hi Golf Girl
ReplyDeleteWas lucky enough to be at the LPGA US Open down in Co Springs last weekend, and I got to follow Yani Tseng all over the course. Was really cool. (Seeing her drive the green in 2 on a par 5 in round 3 was my fave shot) Anyway, seems Yani had a ton of fans , and all (but me) had these nice Yani Tseng polos and such. rare is the time i want to wear a pink polo, but i sure wanted one. None to be found at the event , so I assumed I could find one on the net, but ive searched and cant find ANYTHING of the sort. Im not a HUGE golf fan, but i have to say im rather disappointed at the LPGA's presence on the net. Sorta lame. Any clue where i can get some Yani gear for me and my mrs? Thanks!
Patrick stuck in traffic in Denver