Golf Takes the Cake - When a TX Tournament Turns 90

photo: Pinterest/Aundrea Ambeliotis/Mediterra Bakehouse
With Tiger back on track and Yani on fire, golf fans have a lot to be excited about as the major season gets underway  ...and it looks like the sweetness will extend well beyond the fairways and greens this year, thanks to a stellar golf sponsor.

Coming up in mid-April is the unapologetically Texan Valero Texas Open which celebrates its 90th birthday in 2012!  Yes folks, that's Nine-Oh, which clearly calls for a cake, and to that end the tournament has partnered with Pioneer® Brands.

The oldest family-owned business in Texas... and the oldest continuously operated family-owned milling company in the United States... Pioneer® Brands produces a wide variety of baking and seasoning mixes, and for the Valero Texas Open they'll be hosting a Celebrity Cake-Off.

Yesterday in a press conference the details were announced : six local celebrity pastry chefs will partner with six pastry students from St. Philips College Culinary School to create a Valero Open birthday cake. The cake must incorporate various elements of the tournament's identity, including its three pillars: music, food and military appreciation. Among myriad awesome prizes, the team with the winning cake will earn a $10,000 donation to the charity of their choice. The remaining team's chosen charities will receive donations ranging from $1,000 to $5,000.

Food Network Star, Duff Goldman will head a panel of celebrity judges, and will also contribute his own version of the VTO birthday cake which will be unveiled following the Cake-Off event on Saturday in the lower lobby of the JW Marriott Resort.

Purchase advance tickets to the Valero Texas Open online at www.valerotexasopen.org or at at participating Valero Corner Store locations. Admission into the Pioneer® Brand Celebrity Cake-Off is free with purchase of Good Any One Day tickets to the tournament.

The event sounds like an awesome way to engage golf fans, their friends and families... and a delicious and creative compliment to the venerable Valero Texas Open.

The Valero Texas Open on Facebook and Twitter


  1. Sounds wonderful. I spent several years in San Antonio It was before I ever played golf, but I have fond memories of Pioneer Brands pancakes and biscuits and such. I would love to get back there for the tournament. :\ Maybe next year.

  2. Wow - that cake is amazing. Sounds like a great event as well!

  3. The cake is cute. Indeed, Tiger Wood's fans are insane this season. Looking forward for his victory again.

  4. Love the cake and Duff Goldman will come up with something even more fabulous. It's great that golf tournaments now offer all kind of activities and entertainment.


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