The campaign's first installment features a couple of average guy golfers who "change things up" on the course by replacing their normal brew with a can of the brand's sweet citrus-y swill. The same ad was made with three different endings that the company will feature on its website and in social media.
The thing is, I rather like the drink... in fact, I always thought of it as a kind of Chick Beer without the lady things. But I'm totally turned off by the ads. Which, I suppose is logical, as they're unabashedly guy-targeted... like so many things in golf... and that gets really annoying and makes me want to go directly to Pinterest and spend the rest of my life pinning pictures of pretty manicures and cute cupcakes and dreamy home decor.
Okay, that's a bit of an exaggeration, but after hearing how good they were, I did, in fact, find the ads underwhelming... and I think it simply illustrates the inherent dichotomy between men and women... a disconnect that probably plays a part in the difficulty the industry has had in marketing game to women. Check out the ads here and see what you think.
I didn't laugh at any of the endings. But it was a little bit funny when he pumps his fist after draining a three inch putt.
ReplyDeleteI've done that Nick... in golf sometimes you take what you can get. ;) I agree with Patricia on the ads... sophmoric... but hey, that's what they're going for, right?
ReplyDeleteI found the pirate ad was really creepy and gross. That said I LOVE Mike's Margarita!
ReplyDeleteA couple of weeks ago a friend of mine told me Arnold Palmer recently came out with a hard version of his half/half but I can't find it anywhere in the Chicago area. On the internet I just found recipes for adding alcohol yourself. Was he pulling my leg?
ReplyDeleteWe have it in Ohio. I guess we're ahead of the rest of the country, for once. I haven't had it, but I've seen it around. Maybe this summer I'll give it a try.
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