Justin Timberlake is doing Golf Digest. The cover, I mean. Isn't that brilliant? I think it is.
The popular grammy award winner, with a single digit handicap, will appear on the November issue and will most likely generate interest (and news stand sales) way beyond the normal base of dedicated golfers and golf fans. In fact, I won't be surprised if a number of these issues find their way into the hands (and hearts) of teenage girls... who've never even held a golf club. And that's what I like about the idea.
I know there'll be some golf
Some will probably object to JT's awesomely untraditional golf wear by J. Lindberg. Others will bristle at his sometimes salacious lyrics:
You see the shackles
Baby I’m your slave
I’ll let you whip me if I misbehave...
Yes. Admittedly his lyrics are a bit... on the racy side... and those are the printable ones. But that's the way lyrics are today. And Mr. Timberlake's songs are as likely to be playing in the Cafe on the Green at your prestigious suburban Country Club as in an edgy urban nightclub.
The fact is, our national (and global) culture is changing. Golf culture has to keep pace or it will become impertinent and unpopular and worse yet... inaccessible to all but a select few. And I don't want that to happen, do you?
For much more on Justin Timberlake's impressive golf resume, and Golf Digest's bold decision to feature him as their November cover model, check in with the guys at Styled to a Tee. No one knows the inside story like they do.
* Lyrics from 'Sexyback', Justin Timberlake