On the heels of a windswept week in the Arizona desert, the ladies of the LPGA tour head off to the Dinah Shore Tournament Course at Mission Hills Country Club in Rancho Mirage, CA.
It's their season's first major, The Kraft Nabisco Championship, a tournament steeped in history, and one of the longest continuously running major tournaments. ~ 2009 defending champion Lorena Ochoa is undoubtedly hoping for a repeat plunge into Champions Lake, but she'll face serious competition from over 100 of the world's best, all of them hoping to get wet on Sunday.
In a world where golf media is undergoing rapid and radical transformation the LPGA is now active on Facebook and Twitter and has their own channel on Youtube. They've even made the forward thinking decision to credential select bloggers to cover LPGA events. At the same time their reorganized media department has done an amazing job with their own site, providing much more engaging, accessible, interactive content that allows fans to get to know more about the players. Opening up tournament coverage to popular, well written golf blogs - of which there are quite a few - will raise the profile of their organization and drive traffic to their now excellent site.
And speaking of digital media, 2007 U.S. Women's Open champion Cristie Kerr will be launching her new website, CristieKerrGolf.com later this week. The site that will be the new home of her award-winning foundation, Birdies for Breast Cancer and will also serve as a social space for connecting with fans and sharing some of her on and off course interests. Cristie recently spoke to Mike Spellman of suburban Chicago's Daily Herald about her life on tour and her many activities and interests.
But the LPGA ladies their sites set on the Kraft Nabisco Tournament and Rancho Mirage, where the historic Dinah Shore course is ready and the waters of Champion's lake await the 2009 winner.