Sounds...interesting...doesn't it?The press release presenting this provokative partnership came out of Pebble Beach today, announcing that Golfrascal, LLC has signed a cross marketing partnership with CaddyChicks, the well known purveyor of comely young caddies.
The Golfrascal mission is to,"serve the game of golf and to teach the game in its simplest form to those eager to learn, whether 9 years old or 90"...and the Caddychicks mission states that they're "providing an opportunity for women to learn more about the game of golf through the eyes of a caddy...and...providing training and support so that they may learn the game as it is meant to be played.
I see a derfinite commonality of interests here, don't you? Golfrascal Pro, Mauritz Leen, a South African, will even be providing on-line training for the Caddy Chicks based on his successful ABC teaching method.
The marketing materials for both companies earnestly emphasize promoting golf for women and fostering professionalism and entrepreneurship. However, some critics point to the racy videos and abundance of ultra-seductive swimsuit photos combined with the uniform youth and sexy attractivness of the caddies, as evidence that the true point of the business is...something else entirely.
I'd like to know your opinion. Have a look at the GolfRascal site...and the CaddyChicks one...check out the Caddy of the Month videos... and tell me what you think.
As much as I would like to support any effort to bring more women into the game of golf I am not sure I get what CaddyChicks really is offering women. Really, would women want to play golf with a scantily clad young lady carrying their bag? And do they actually carry the bag?
ReplyDeleteI also find it interesting that the PR on GolfRascel site merging with CaddyChicks was posted on the worst day of the week to post a Press Release...Friday. Usually Friday Press Releases are for something that has to be announced but not really wanting a lot of people to learn about what it is they are releasing.
These two concerns lead me to wonder if all of this really is going to be accepted by the women golfer market. I applaud the effort of GolfRascel in hiring so many women on their staff, but the CaddyChick does not meet its mission of bringing caddies back to the mainstream of golf. Plus, in a poll of all the women in my client list I have not found one who would hire a caddy from CaddyChick, and only one guy said he would, who is pretty but a loser on the social scene anyway.
I think Brandon Tucker’s Oct 10, 2006 blog on CaddyChicks pretty well sums up how much CaddyChicks meets its mission. I don’t think merging with GolfRascel is going to change anything. All of this might get the attention of the MySpace group but not the majority of the women golf market. I am not sure I would want to provide much more attention to them than this.
I must agree with a lot of the comments the Mr. Business Golf has made.
ReplyDeleteIt seem as if the target market for CaddyChicks is more likely to be middle-age men than women. In browsing their site, especially looking at the bikini-clad caddies of the month this almost seems more like a toned down escort service than a legitimate caddy operation.
With that being said, this was my first introduction to CaddyChicks and while I don't think that I would use their services I do think that it is a creative concept.
My vote is with Miss August COM. Leah is smokin. Glad to here she keeps the greens in pristine condition too.
ReplyDeleteFrankly, it doesn't sound like a bad gig to me. The commenters are assuming that that these girls are engaging in prostitution and/or being exploited and I don't think that's necessarily the case. Most of the girls on the site seem to be enjoying what they're doing. If they're making good money, and having fun and not doing anything illegal, I say, why not?
ReplyDeleteyo, dem bitches are sum smokin ho's, yo. any playa on a corna will get wit dis, no dout, yo.
ReplyDeleteme an my otha boyz lik stinkum an weebay will play wit dees ho's, yo. if you otha motha fuckas want ta chill dats cool cuz den dairz mo fo we black asses, tru dat. we will git wit dis shit sum how, yo no doubt
I can see offering this kind of service for a bachelor party situation. Pretty girls carrying golf clubs makes more sense than pretty girls jumping out of cakes.
ReplyDeleteThis is another case of objectifying women and putting them in a subservient position. The training that these "caddies" receive obviously focuses on "keeping the customers satisfied" by what ever means necessary. On one of the videos the girl actually said that the male golfers amused themselves by throwing golf balls at her. I certainly wouldn't want my daughter doing that job.
ReplyDeleteThere are several companies and a number of golf resorts offering this kind of thing. Like Rio Secco in Las Vegas with their T-Mates. Just a wink wink nudge nudge way of saying if you pay for a "caddy" you'll also get the company of a smokin hot chick for your round. They say it's been really successful but I read that when they tried to include hot guys in their T-Mates program and no one was interested. That shows you something.
ReplyDeleteSorry GG - everybody is right -CaddyChicks isn't about golf - it's about eye candy. Most of the girls don't play golf regularly or for very long. A lot of them really don't want to do anything other than drive the cart and maybe bring the club you ask for. They have nothing to do with getting women to play the game.
ReplyDeleteThey aren't doing anything wrong or illegal - but they aren't building the game.
Beautiful girls have always been used to sell products to men. Go to any car show or go to the PGA merchandise show. You'll see pretty girls (with no real interest in the products) at almost every booth.
ReplyDeleteThat's what this is too, a marketing gimmick.
I worked in a "caddy chick" capacity at a resort here in FL. We weren't officially called that, but it was clearly the same type of service. I had never played before and we got brief training that was mainly "be really friendly with the golfers" with a brief overview of rules and etiquette.
ReplyDeleteIt was actually a pretty fun job. The golfers were generally nice. I didn't feel any more exploited then when I worked in the restaurant as a hostess then a bartender. It was nice being outside everyday and believe it or not that's where I got interested in golf. I've got to admit though that most of the girls I worked with werent interested in golf and never played agian.
Thanks for your comments. Most seem to agree that this type of "glamour caddy" program does little to promote women in golf and most seem to find the entire concept somewhat offensive. At the same time companies like CaddyChicks, T-Mates, etc, are openly advertised/promoted on a number of serious, legitimate golf sites, that's what I find interesting.
ReplyDeleteThere's a podcast by Travelgolf's Dave Berner with a nerdly seeming marketing guy for T-Mates and it's funny to hear the spin...the attempt to reconcile the cleavage factor with the professionalism.
Check it out, it's kind of amusing.
http://www.travelgolf.com/blogs/
travelgolf.this.week/2007/11/20/
rio_secco_s_beautiful_t_mates_reynolds_p
Caddychicks.com...Fun, Flirty and Fashionable...sounds like a blog I know
ReplyDeleteLast time I was at the PGA show in Vegas, there were plenty of golf vendors that had women in scantily clad clothing hawking their products. And for all the courses I play, I notice that all of the cart girls are very attractive. Hmmm, golf's target market....male, successful, etc. Seems like the courses figured out how to sell more booze on the course, hire hot chicks and put them in a golf cart. I don't see much difference in a hot chick in a cart selling booze and a hot chick cleaning a golfers clubs. I would doubt the naysayers here complain to the courses that the girls on the beer cart are too sexy and that the courses are exploiting them.
ReplyDeleteI agree, this type of marketing is now quite mainstream. From Hooters, to NFL Cheerleaders, to the Victoria's Secret catalog, to the Sport's Illustrated swimsuit issue, selling products via female sex appeal is no longer the low-brow, tacky enterprise it once was.
ReplyDeleteThere's obviously still a bit of discomfort with it however, and this is evident with CaddyChicks by the "pro-women, golf instruction, highly professional" spin that's put on the business. Instead of fun, flirty fashionable golf girls who'll make your round more fun the CaddyChicks are portrayed as well trained golf professionals who are gaining valuable skills through their job. And that may or may not be true for some or many of the girls, but it's certainly looked down upon by golf traditionalists.
Anyway it's an interesting topic and I hope to cover it on one of my first live shows.
I agree, this type of marketing is now quite mainstream. From Hooters, to NFL Cheerleaders, to the Victoria's Secret catalog, to the Sport's Illustrated swimsuit issue, selling products via female sex appeal is no longer the low-brow, tacky enterprise it once was.
ReplyDeleteThere's obviously still a bit of discomfort with it however, and this is evident with CaddyChicks by the "pro-women, golf instruction, highly professional" spin that's put on the business. Instead of fun, flirty fashionable golf girls who'll make your round more fun the CaddyChicks are portrayed as well trained golf professionals who are gaining valuable skills through their job. And that may or may not be true for some or many of the girls, but it's certainly looked down upon by golf traditionalists.
Anyway it's an interesting topic and I hope to cover it on one of my first live shows.
Good Golf Girl. Show us your tits!
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While this is an interesting marketing ploy, I don't see how it will work long-term. As a female golfer, I would be very offended if I signed up for their program and then was placed in this situation. It is one thing to sign up as a caddy if you want a job, but it is another thing to advertise the program as something for women who want to learn how to play golf.
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