I'm just back from New York and probably not going to get much writing done tonight. I will tell you that tried out Callaway's amazing new FT-iQ driver and really, really liked it. So much so that I'll probably have to get one. As will everyone else who yearns for straight distance. As promised, it's stealthy and futuristic looking, and yes, it definitely lives up to its long, straight-down-the-middle, mission.
The intro event was awesome too - Callaway boy Justin Timberlake was there, on the heels of his performance with Madonna last night - but more about that... and the fabulous FT-iQ... later.
In the meantime, though I'm leaving you with the ultra timely video below. It features some golf stocks that have come out swinging, despite the market's current malaise. The Talented Blonde who created it is Kristin Bentz, the most perceptive and informed retail analyst out there. In addition, she happens to be uber engaging and gorgeous...and she has a really nice golf swing. Ok, now I'm starting to get jealous, Good Night.
Golf has definitely proven to be more "resession proof" than many other consumer oriented businesses, and the passion that the game inspires is part of the reason for that. As we all know, once you're hooked, you're hooked.
ReplyDeleteI hate to say it but certain golf businesses may even profit from the financial meltdown at least in the short term. Think about it: Lot's of these hedge fund guys and investment bankers now find themselves unemployed but, after years of huge profits and mega bonuses, they've got tons of $$$. So you've got all these rich guys who now finally have the TIME to play golf. Sounds like a winning fromula to me.
ReplyDeleteThe driver sounds fantastic. And it must have been pretty cool to see Justin swinging it! ;)
ReplyDeleteThe thing about the driver is that a round just feels better when you drive it great and score poorly then when you drive it poorly and score better. Makes no sense and it goes against the point of the game, but that's the way it is. Especially for guys (I think).
ReplyDeleteI'm actually kind of surprised that Callaway is doing so well, but I guess the story makes sense.
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