I've always loved Lacoste.
There's ample evidence of that fact right here on this blog. And and I've got tons of company in my admiration. Including a couple of the LPGAs biggest stars. Cristie Kerr wore a bright fuchsia Lacoste polo in the first round of the Kraft Nabisco this year that looked just amazing in the Palm Springs sunshine...and Lorena Ochoa won in Mexico wearing kelly green shirt that (ironically) is part of the red collection.
"Lacoste Red" is presented in a delightful, dynamic new website.
The spectacular site has a lot going on; there are wallpapers, games, songs (you gotta love French techno) and the makings of a social media componant.
There's definitely a retro feel to the collection... and so much of it can be worn wonderfully on the golf course, depending on your personal style (you remember my lecture on personal style, right?. I love Love Lacoste. Always have always will. Now you know why.