Glamour, Guts & Giving - Cristie Kerr in VIV Magazine


Cristie Kerr is known by many golf fans for her on-course intensity... the steely, single-minded determination she radiates when she's striding up a long fairway or studying a 20 foot putt.

Then there are those who don't follow golf at all, but who meet up with the LPGA Champion at cultural events and charity galas in Manhattan or Scottsdale... or one of the many places her myriad projects... and passions... take her. Those people see a decidedly more glamorous woman, a woman who is easy-going and articulate... who smiles a lot, and has a great sense of humor.

That these clearly contrasting styles belong to one person is impressive. That Cristie Kerr is so much more than the sum of these two parts... is where it really gets remarkable, and it's exactly why she was such an obvious choice for VIV magazine's November/December "Giving Back" Issue.

For those who don't know VIV, it's an interactive, all-digital bi-monthly lifestyle magazine that covers fashion, fitness, food, travel and other lifestyle topics. The target audience would be active, contemporary women in their 20's, 30's and 40's but the quality ...of the writing, photography, design, platform... is such that a far wider audience would enjoy it as well. The digital magazine concept has never looked or felt so good. And that's coming from someone who is not generally a fan of digital magazines...me.

In this special "giving back" issue Cristie naturally talks about her charity, Birdies for Breast Cancer, and her golf, but she also shares quite a few much more personal stories and observations. Things most people don't know about her...and some may find surprising.

Oh. And her fashion shoot is phenomenal. Really phenomenal. I'll be posting the "making of" video a bit later today. It's fun to watch and if you've only seen Ms. Kerr on the fairway and greens of championship courses, it's a great introduction to the other side of this fascinating, fund-raising golf champion.

VIV Magazine - Nov/Dec 2009 - The "Giving Back" Issue