I'm not here as a delegate... obviously... nor am I here with a media outlet, though I am writing.
For almost a year now I've been assisting a quietly brilliant
My access has been somewhat limited by the
The theme of this year's WEF meeting is "The Great Transformation: Shaping New Models" and the conversations I've had here... in the conference hall, and on the frosty streets of town... all seemed to touch on the idea of an imperative shift towards sustainable growth. What I find striking though, is that almost 5000 miles away, in balmy Orlando FL, the leaders of the golf industry seem to have been focusing on a similar agenda of transformation, and seriously looking at new models at their annual gathering this week during the PGA Merchandise Show.
Regrettably, Murphy's law once again intervened, dropping both of these two events (and the Sundance Film Festival and the Year of the Water Dragon celebrations) on the same block of late January days.
I missed the once yearly get-together with my golf writer and golf manufacturer friends and look forward to reading their reports and catching up with their news during the next couple of weeks. The Farmers Insurance Open and the Abu Dhabi Championship are also taking place now and I've caught only fleeting snippets of each though I've heard latest rumblings (go Ryo / go Tiger).
I'll be back to my normal life... and regular-ish publishing schedule within a couple of days. However, the long journey home begins early tomorrow and it's time to pack up my yeti boots and attempt to sleep.
Missed you at Demo day!!
ReplyDeleteIt'll be interesting to see how the new Golf 2.0 initiative works. I seems the "powers that be" in golf have finally accepted that they need to do something. I just hope they stick with it.
ReplyDeleteWow, the ghost writing job is really taking you places! Maybe next time it'll be someplace warm and sunny. Safe trip home!
ReplyDeleteSadly I think the US is behind many other countries when it comes to environmentally friendly (sustainable) golf. They've made huge advances towards "green" golf courses in Europe and the Middle East.
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