Ryo Ishikawa With Nike Sportswear Creative Director (c) NIKE |
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Over the past couple of years we've watched Ryo Ishikawa become a truly global golfer.
He's played all over the world, bringing his whimsical, multi-chromatic style... and an ever-growing gaggle of Japanese journalists... to the top tournaments on multiple contents. - To the extent that it's often hard to keep track of the young superstar. - Right now Mr. Ishikawa is in Puerto Rico for the PGA Tour's Puerto Rican Open, he'll then head to Florida for the Transitions Championship and the Arnold Palmer Invitational. Currently ranked 54th, and four places short of qualifying for the Masters, Ryo will be playing these next few weeks for a spot in the field at Augusta.
Japan's number one golfer seems to
In fact, the Japanese phenom just signed a contract with Nike and will soon be wearing "casual shoes and sportswear" from the iconic brand as part of a global campaign designed to convey the importance of "realizing one's dreams through various challenges". The tenacious 20 year-old golf champion... who's also known to excel on soccer fields and ski slopes... is clearly a perfect poster boy for this message.
As always, the intrepid Noriko Imano filled me in on this story. She also sent me a link to this exuberant Asahi ad.
Nike? Jeez. The kid better be careful he doesn't let Tiger lead him down the primrose path.
ReplyDeleteI'm so glad he got a Masters Invite... but it sounds like he'll be exhausted by the time he gets there. Wishing him the best!
ReplyDeleteHe surely deserves it, he is a great golfer. I know he is still a young golfer, but it would be nice to see hime get a win this year, or atleast 2nd or 3rd place.
ReplyDeleteBTW Patricia, you write very well.
-Daniel
Thanks Daniel!! Yes It would be great to see Ryo win on US soil, wouldn't it?
ReplyDeleteI'm glad Ryo got the invite, hope The Big Easy gets one too.
ReplyDeleteNo surprise here.....Nike knows this kid is going to be something special and I can't wait to see him in the Masters. Many predict he will win quite a few PGA tournaments and I bet he gets around 50 before it's all said and done.
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