Tuesday

Ryo Ishikawa Will Soon Be Seen in Nike Casual Wear (updated)

Ryo Ishikawa With Nike Sportswear Creative Director (c) NIKE
Update: Ryo receives a Masters invite!...also check out his new comercial for Asahi Dry Zero a new 0.00% alcohol, beer-tasting beverage.
 ----------------------------------------------
Over the past couple of years we've watched Ryo Ishikawa become a truly global golfer. 

He's played all over the world, bringing his whimsical, multi-chromatic style... and an ever-growing gaggle of Japanese journalists... to the top tournaments on multiple contents. - To the extent that it's often hard to keep track of the young superstar. - Right now Mr. Ishikawa is in Puerto Rico for the PGA Tour's Puerto Rican Open,  he'll then head to Florida for the Transitions Championship and the Arnold Palmer Invitational.  Currently ranked 54th, and four places short of qualifying for the Masters, Ryo will be playing these next few weeks for a spot in the field at Augusta.

Japan's number one golfer seems to have magical powers be able to turn on a dime... getting from one end of the earth to another in record time. His appeal seems to transcend boarders as well earning him avid fans everywhere he goes. It's therefore no surprise to hear he's been pursued by top global brands.

In fact, the Japanese phenom just signed a contract with Nike and will soon be wearing "casual shoes and sportswear" from the iconic brand as part of a global campaign designed to convey the importance of "realizing one's dreams through various challenges".  The tenacious 20 year-old golf champion... who's also known to excel on soccer fields and ski slopes... is clearly a perfect poster boy for this message.

As always, the intrepid Noriko Imano filled me in on this story. She also sent me a link to this exuberant Asahi ad. 
 

6 comments:

  1. Nike? Jeez. The kid better be careful he doesn't let Tiger lead him down the primrose path.

    ReplyDelete
  2. I'm so glad he got a Masters Invite... but it sounds like he'll be exhausted by the time he gets there. Wishing him the best!

    ReplyDelete
  3. He surely deserves it, he is a great golfer. I know he is still a young golfer, but it would be nice to see hime get a win this year, or atleast 2nd or 3rd place.

    BTW Patricia, you write very well.

    -Daniel

    ReplyDelete
  4. Thanks Daniel!! Yes It would be great to see Ryo win on US soil, wouldn't it?

    ReplyDelete
  5. I'm glad Ryo got the invite, hope The Big Easy gets one too.

    ReplyDelete
  6. No surprise here.....Nike knows this kid is going to be something special and I can't wait to see him in the Masters. Many predict he will win quite a few PGA tournaments and I bet he gets around 50 before it's all said and done.

    ReplyDelete

Lets us know what you think...