I've been in the snowy Swiss village of Davos for the past several days... feeling like a bit of an interloper... as
the annual meeting of the World Economic Forum takes place around me. It's been every bit as impressive... and just as quixotic... as I imagined it would be.
I'm not here as a delegate... obviously... nor am I here with a media outlet, though I
am writing.
For almost a year now I've been assisting a quietly brilliant
Master of the Universe,
Davos Man
"world business leader" with a variety of writing projects. I've taken
to calling this my "day job" and that's what I've been doing this week...
from the Swiss Alps.
My access has been somewhat limited by the
minion-ish
badge I've been wearing, but the
experience has been extraordinary. I've gone to a numerous panels and
met a lot of remarkable people and spent quite a bit of time doing last
minute research and polishing for the"day job", but even though I'm not
"reporting for anyone" or "covering anything", I'll be taking a lot
home with me, much of it very pertinent to golf and the current focus
on growing the game.
The theme of this year's WEF
meeting is "The Great Transformation: Shaping New Models" and the
conversations I've had here... in the conference hall, and on the frosty
streets of town... all seemed to touch on the idea of an imperative
shift towards sustainable growth. What I find striking though, is that
almost 5000 miles away, in balmy Orlando FL,
the leaders of the golf industry seem to have been focusing on a similar agenda of
transformation, and seriously
looking at new models at
their annual gathering this week during
the PGA Merchandise Show.
Regrettably, Murphy's law once again intervened, dropping both of these two events (
and the
Sundance Film Festival and the
Year of the Water Dragon celebrations) on the same block of late January days.
I
missed the once yearly get-together with my golf writer and golf
manufacturer friends and look forward to reading their reports and
catching up with their news during the next couple of weeks.
The Farmers Insurance Open and the
Abu Dhabi Championship
are also taking place now and I've caught only fleeting snippets of
each though I've heard latest rumblings (go Ryo / go Tiger).
I'll
be back to my normal life... and regular-ish publishing schedule within
a couple of days. However, the long journey home begins early
tomorrow and it's time to pack up my yeti boots and attempt to sleep.