Apparently, the stark light of Louiville makes bright colors look silly. Now I would never have thought of that but it seems Paul Costelloe did. He's one of the designers dressing the Euro Gwags for the 2008 Ryder Cup in Louisville KY, this week ...and he seems to know exactly what he's talking about.
Gwags (Golf Wives And Girlfriends), and what they wear, have become a big part of the pomp and pageantry of the Ryder Cup. Almost any recent Ryder Cup photo retrospective will include images of the multiple tan, shapely legs, matching patriotically hued ensembles and above all, the uniformly brilliant blondeness of the US Gwags.
I think it's fair to say that the American ladies have tended to "outshine" their European counterparts in recent years. But this year, the shiny look may not be what the world wants. Something more subtle might resonate better in this era of economic uncertainty. Such sentiments... combined with the quirky Louiville light... have led Mr. Costelloe to choose a pallet of neutrals for the Euro Gwags and an assortment of tailored pieces that each girl can mix and match as they see fit.
So it sounds to me like our US Gwags might be in trouble if they plan to recycle the "matching hair, matching outfit Stepford Wives look" they've become known for. They're also competing without Elin Woods, who has been a key component of their collective fabulousness for the past decade.
The War of the Gwag Wardrobes is definitely going to be interesting this year, and you can be sure I'll be following this style rivalry as we head into Ryder Cup week, so stay tuned.
Photos - Top: Marc Aspland/The Times --- Above: Rebecca Naden/PA
I have to hear what you think of the Brookline Shirt of 1999, that was hideous. I'm trying to compile a collection of photos of the past ryder cup clothes, so I can rate and take the mickey out of them, it's proving difficult. There's nothing but pictures of the Brookline shirts, For obvious reasons I guess.
ReplyDeleteWhile I defer to you on anything fashion related - and these ladies always look beautiful - it's this kind of thing that makes the Ryder Cup look more "elitist" and overblown, not to mention outside the spirit of what the Ryder Cup is supposed to be.
ReplyDeleteOn the other hand - they do spiff things up when, as pga pointed out, the men are given some really hideous shirts to wear on the course. :-)
yo dem bitchez wont gett nowears on ma corna in wez baltimo dey may be rich but dey still be bitchez in ma book, yo
ReplyDeleteletz see how dem ho's would look afta dey been workin fo it all day, yo
It is kind of remarkable how much the American ladies look alike. I would hope maybe they follow the Europeans and create many different pieces that can be mixed by each lady as she likes. Otherwise it does look dumb.
ReplyDeleteI wonder if they make brunettes color their hair blonde.
ReplyDeletemaybe they should rename it the stepford cup
ReplyDeleteMaking hero gold
ReplyDeleteis the old question : Honestly there is no fast way to make lots of hero online gold. Sadly enough a lot of the people that all of a sudden come to with millions of hero online moneyalmost overnight probably duped . Although there are a lot of ways to make lots of hero money here I will tell you all of the ways that I know and what I do to buy hero gold.