A series of elegant shots by renowned fashion photographer Richard Foster, are the centerpiece of a new European ad campaign for Callaway.
Foster is best known for his work with luxury fashion brands like Burberry, Gucci and Rolls Royce. The sublime shot above was created for Alfred Dunhill.
Thoughtful composition, and illumination that's at once stark and subtle, take the handsome accessories to a magical place where objects become ethereal. Looking at Mr. Foster's impressive portfolio I see strength...artfully wrapped in sensuality. And I think this is what exactly Callaway was looking for.
The accompanying slogans are consistent with the look; "Have Cake, Eat It" and "Unleash Hell" are my two favorites. The products are the FT-iQ driver, X-Series irons, the FT-9 driver, and Diablo driver, and I think it's fair to say they never looked so good.This Callaway campaign will appear in golf magazines, as well as national newspapers and lifestyle publications. Online and POS will follow. It's pan European.
FTI ad already running in some UK golf mags. It looks a bit weird - a golf club head with no shaft attached. Could understand it if it was an Imix driver - but it aint. x
ReplyDeleteSexy.
ReplyDeleteThese ads seem to be about standing out, most golf equipment is not presented that way, so it'll be noticed. I'm just not sure it would be undersood here in the US. ;)
ReplyDeleteA Euro look for sure.
ReplyDeletepretty pics though a little sterile for my taste
ReplyDelete