Golf is big on logos. Now more than ever, as players, tournaments, country clubs and manufacturers seek to distinguish themselves in a highly competitive marketplace. A memorable logo... one that truly evokes the values of a particular brand... becomes the face of that brand and all it may offer.
A couple of years ago I wrote a post on recent US Open logos and how each one had to provide a distinctive take on both a hallowed golf venue and a major sporting event... in one simple image.
Group W Art Works, of the Merion Golf Club logo. Based on William Kittleman's design, it features a wicker basket flagstick set against a tuft of Scotch Broom. Both the pin and the plant are distinctive elements of the course, and they're artfully rendered in this logo design.
Apparel and equipment companies often tend to rely on custom fonts in their logos. The industry has also used an interesting array of wildlife... crocodiles pumas, penguins... to create memorable brand identities.
Many professional golfers have logos these days too. Tiger Woods, Suzanne Petersen and Lee Westwood all use their initials. Of course I'm more partial to John Daly's lion and Ryo Ishikawa's squirrel.
That story was originally told in "Arnie: Inside the Legend" by Larry Guest, but I came upon it in Adam Schupak's new book. "Golf's Driving Force" is the amazing story of Deane Beman, the former PGA Tour commissioner who literally transformed the PGA Tour. It's extremely compelling because you feel like you're in listening in on conversations... often contentious ones... that took place decades ago among those who shaped professional golf. Shupak's writing style along with his exhaustive research and over two hundred interviews, bring golf's mid-century growing pains... and the force that overcame them... to life.