And Cristie's crocodile won't be alone at the Siam Country Club, Lorena Ochoa and Yani Tseng will be sporting theirs too. The three LPGA stars are LACOSTE ambassadors, representing the renowned French lifestyle brand.
As the girls get ready to hit the fairways, Lacoste announced its participation in the “Save Your Logo” campaign, a new initiative that allows private companies or institutions, to contribute to the preservation of biodiversity on the planet by committing to the protection of the animal that represents their logo. The Global Environment Facility (GEF), the World Bank and the International Union for Conservation of Nature (IUCN) are behind this initiative launched in October 2008.
For over 75 years a crocodile has been the LACOSTE logo. Now the brand will actively support projects selected by the GEF to safeguard or protect the endangered crocodile, alligator, caiman or gavial species, whose loss would jeopardize the biological balance of their natural habitats and impact life well beyond their particular ecosystem.
LACOSTE is one of the international brands most clearly associated with an animal. The brand’s commitment to the preservation of crocodiles seems natural as this animal is part of LACOSTE’s history and identity. Nicknamed "the Crocodile" because of his tenacity on the courts, René Lacoste, the famous tennis champion, had the idea in the late 1920s, to embroider a crocodile on the shirts he designed, thus creating the first polo shirt ... and the first logo to be visibly displayed on a garment.
I've written about Lacoste more than any other apparel brand. I love Lacoste's distinctive history and their commitment to causes that benefit all of us. Their elegant, athletic apparel and accessories are a pleasure to wear and the LACOSTE ambassadors happen to be my absolute favorite golfers.
For more information on the "Save Your Logo” campaign, you can visit the Save Your Logo Website.
Top photograph © Golf Girl Media
With Cristie and Kelli at Lacoste on Greenwich Avenue
Lower photograph:"Save Your Logo" poster
I LOVE the little crocodile! The one on the shirts and the little hatchling on the poster. Good for Lacoste to think of the environment.
ReplyDeleteCristie Kerr is the LPGA's classiest golfer and er game is remarkable for its consistency.
ReplyDeleteand here all along I thought it was an alligator.
ReplyDeleteThe Lacoste website is amazing!!! I'd never seen it before and it's very cool. I love the retro looking golf styles. Will we see those on Cristie and the Lacoste Ambassadors this summer?
ReplyDeleteGreat picture, PH...
ReplyDeleteHave you ever done a before and after article on Cristie Kerr's 'Extreme Makeover'? It's unbelievable.
http://photos1.blogger.com/blogger/2170/1968/320/mystery_golfer.2.jpg
I always thought it was an alligator also. I guess it's true what they say - "You don't know what you don't know..."
http://golf-babes.blogspot.com/2006_10_01_archive.html
ReplyDeleteCristie's transformation is amazing and inspiring. It was part of what inspired me to lose weight 21bs last year! She's such a great player too.
ReplyDeleteI have nothing but respect for Christie Kerr. Watching her win the Women's Open at Pine Needles was one of my greatest pleasures as a golf fan, and that includes seeing Hogan, Nicklaus, Player, Watson, Tiger and many other great golfers...and oh, carrying a scoreboard for Laura Baugh as a teenager...a lady I still have major crush on! :-)
ReplyDeleteI agree with the other commentors,
ReplyDeleteCristie Kerr is a player I'd like to see more of. (I don't think I'm the only one sick of Wie/Gulbis either)
I love Locaste since my childhood. This logo is always attract me.
ReplyDelete