A couple of weeks ago a lively
Linkedin discussion broke out concerning global preferences in golf attire. The topic was launched by
Dennis Allen of
Back Nine, the new multi-media golf lifestyle and entertainment network.
He posted this:
"Golf fashion - is it boring in the USA or is it just me?"
The thing is, Dennis has a unique perspective. He's
an American who majored in Japanese and International Business at the
University of Washington, then spent 25 years in the sports industry.
Fluent in Japanese, he's traveled the globe in top positions with some
of the world's most prominent golf manufacturers including
TaylorMade-adidas, Acushnet and Bridgestone. Well, there were numerous responses to the sartorial query. They came from men and women involved with golf in a variety ways both here and in Asia... and
indeed, most agreed that there IS less variety on US
fairways, and on our golf retailer's shelves.
Some attributed this to customer preference, suggesting that, in general, Americans don't care much about dressing stylishly for golf and would often prefer
not to make a statement with their golf apparel. Others feel that years of draconian, country club dress codes have created a culture of golfers unable to see beyond the most basic boxy, polo shirts and correspondingly shapeless kahkis. It was also suggested that the US Market's preponderance of portly golfers... might be part of why there isn't more style on our courses.
Christina Thompson is another highly authoritative voice who weighed in on this subject. She's the founder and owner of
Golf4Her, one of this country's top on-line destinations for women's golf apparel and accessories.
Golf4Her features an expansive collection of the best pieces from dozens of the best women's golf wear brands, including many of the awesome independent brands that aren't often available at the
big-box stores and country club shops. It's all carefully curated by Christina herself, and with their stellar customer service, a great rewards program and an engaging social media presence, and it's no surprise that
Golf4Her has customers from all over the world.
Christina posted some observations on international shopping styles:
"Based on what we see
every day, our European and Asian customers love the high-fashion
styles, our customers here in the US are a little slower to take those
risks" She added that she sees that changing now, as fashion-forward golf styles are becoming more accessible to US golfers. --->